ULTRA by Private Luxury Events

This is a very special event for me and for Go Elite. Ultra by Private Luxury Events features extremely selective suppliers and travel designers from around the world. This is where the best of the best in our industry come together.

I am extremely proud, because Poland was represented there including me by only 3 companies.

For five days I stayed at the newest and most prestigious hotel in Dubai - Atlantis de Royal, right on top of the famous palm tree. The organizer provided us not only with excellent working conditions in the magnificent hotel conference center, but also with top-quality activities and attractions, during which we could get to know each other better and spend a special time together.

Each day opened with a panel discussion, where experts discussed new definitions of luxury, trends in the industry and the evolving needs of new generations of travelers.

I am encouraged by the fact that deeper values, authenticity of experience and sustainability are increasingly coming to the fore.

During the business meetings, I was able to meet wonderful people representing true pearls - places that even before I visited them touched a tender chord in me and I wanted to get to know them personally and include them. To name a few - Cheetah Plains in South Africa, Punakha River Lodge (andBeyond) in Bhutan, or the sweet Italian Reschio.

I value this time and event also for creating a space to exchange ideas with designers from other countries. It's very refreshing and supportive to be able to talk about our discoveries, challenges and experiences at a level of full understanding.

Dubai may not be my favorite place on earth, but Ultra right there is one of the best industry experiences I've had.